5 mistakes that stop your website getting seen

Your website is one of the best tools you have to reach and engage with your audience. But did you know that a whopping 90% of websites fail to attract visitors? That’s right—most websites are like digital ghost towns, with tumbleweeds rolling through their empty pages. It’s frustrating to have a website that nobody visits, especially when you’ve poured your heart and soul into creating it.

But don’t worry, I’ve got your back. Today, I’m going to share the five key mistakes you need to stop immediately to increase your website’s visibility.  Read on to find out how to fix the mistakes that stop your website getting seen. Let’s turn that ghost town into a bustling metropolis!

1. Neglecting SEO

Imagine your website is a fabulous, trendy new coffee shop. It’s got the best latte art in town and a playlist that makes even the grumpiest morning person smile. But here’s the catch: it’s hidden down a dark alley with no signs pointing to it. That’s what happens when you neglect SEO—no one can find your digital gem. SEO, or Search Engine Optimization, is like the GPS and neon signs that guide people right to your door. Without it, your site is adrift in the vast, chaotic sea of the internet, and all those latte lovers are missing out.

Our  Tips

Use Relevant Keywords: Think of keywords as the secret passwords that unlock the doors to your website.

Figure out what your potential visitors are typing into search engines and sprinkle these magic words naturally throughout your content.

Tools like Google Keyword Planner are like treasure maps to these keywords.

Optimize On-Page Elements: Your title tags, meta descriptions, headers, and images should all be dressed to impress with your chosen keywords.

It’s like making sure every aspect of your coffee shop’s appearance screams “We have the best coffee!”

This helps search engines get a clear picture of what your page is about and gives you a better shot at ranking higher.

Build Quality Backlinks: Think of backlinks as rave reviews from other cool coffee shops.

When reputable sites link to yours, it’s like they’re saying, “Hey, this place is awesome!” These endorsements boost your site’s credibility and make search engines think, “Hmm, maybe we should rank this site higher.”

Take a page from Neil Patel’s playbook. His website is like the superstar coffee shop of the SEO world.

By optimizing his content with the right keywords, making sure every on-page element is top-notch, and building a network of quality backlinks, he’s managed to climb to the top of search results. It’s like he’s got a 24/7 parade of coffee lovers streaming into his shop, all thanks to smart SEO strategies.

2. Lack of Quality Content

Picture this: you’ve just stumbled into a charming bookstore that looks incredible from the outside. But once inside, the shelves are filled with dull, outdated books, and the staff seems disinterested. Disappointing, right?

That’s what happens when your website lacks quality content. Content is the superstar of your site—the one that draws people in and makes them stay.

High-quality, engaging content is like a page-turner that not only attracts visitors but also keeps them coming back for the next chapter.

Our Tips 

Create Engaging, High-Quality Content: Think of your content as the bestseller that everyone wants to read. It should be informative, interesting, and valuable to your audience.

Dive into a variety of formats—blog posts, videos, infographics, podcasts, you name it! Make sure your content sparkles with creativity and relevance.

-Update Regularly: Just like a bookstore needs new arrivals to stay exciting, your website needs fresh content.

Regularly updating your content keeps your site relevant and engaging. Whether you’re publishing new material weekly, bi-weekly, or monthly, consistency is key to keeping your audience hooked.

Address Audience Needs:  Your content should be like a cozy chair in that bookstore, perfectly tailored to your visitors’ needs and interests. Conduct surveys or use tools like Google Analytics to get inside your audience’s head. Understand what they’re looking for and deliver content that meets those desires.

 Take a leaf out of HubSpot’s book (pun intended!). Their blog is a prime example of how to do content right. They consistently publish high-quality, engaging posts that directly address their audience’s needs and interests.

This strategy not only draws visitors in but also establishes them as trusted industry experts, driving steady traffic to their site. HubSpot’s approach is like having a bestselling author in your bookstore every week—visitors can’t wait to see what’s next!

Our Tips

Promote Content on Social Platforms: Think of social media as a series of vibrant town squares where you can showcase your delicious content. Share your blog posts, videos, and updates across various platforms to reach a wider audience. Use engaging captions and eye-catching images to grab attention—make them stop scrolling and start clicking!

Engage with Followers: Social media isn’t just about broadcasting; it’s a two-way conversation. Respond to comments, join in discussions, and build relationships with your followers. Imagine hosting a fun community event at your ice cream parlor—interacting with people makes them feel valued and keeps them coming back.

Use Targeted Ads: Social media advertising is like sending out personalized invitations to people who are already interested in your kind of ice cream. You can target specific demographics, interests, and behaviors, increasing the chances of attracting visitors who are genuinely interested in what you offer.

Look at how brands like Wendy’s rock the social media stage. Their witty, engaging posts and active interactions with followers have skyrocketed their social media presence and driven significant traffic to their website.

Wendy’s clever use of humor and timely responses keeps their audience laughing, engaged, and hungry for more. They’ve turned social media into a lively, buzzing party that everyone wants to attend, and you can do the same for your website.

4. Poor User Experience (UX)

Imagine you’re throwing the most anticipated party of the year, but when guests arrive, there’s no food, no music, and the rooms are a confusing maze.

That’s what a poor user experience (UX) does to your website. If your site is hard to navigate or takes forever to load, visitors will bail faster than you can say “refresh.” A smooth, enjoyable UX is crucial for keeping visitors on your site and showing them what you have to offer.

 Our Tips

Focus on Intuitive Design: Think of your website as a beautifully organized party venue. It should be easy to navigate, with a clear, logical layout.

Make sure your visitors can find what they’re looking for without feeling like they’re on a wild goose chase. Menus should be straightforward, and important information should be just a click away.

Ensure Fast Loading Times: No one likes to wait, especially not in the digital age. A slow website is like having a long line at the buffet—it frustrates guests and makes them want to leave.

Optimize your site’s speed by compressing images, minifying code, and leveraging browser caching. The faster your site loads, the happier your visitors will be.

Mobile Optimization:With more people browsing on their phones, your website needs to look and work great on all screen sizes.

Imagine your party is so good, people want to talk about it everywhere—on their phones, tablets, and desktops. Ensure your design adapts smoothly to all devices, giving users a stellar experience no matter how they access your site.

Take a look at Airbnb’s website. It’s like the gold standard of party planning. Their site is clean, intuitive, and user-friendly, with lightning-fast loading times and a seamless experience across all devices.

This focus on UX ensures that visitors stick around, explore more, and ultimately book their next adventure. By prioritizing UX, Airbnb makes it easy for users to find accommodations and plan trips, ensuring their digital party is always a hit.

Our Tips

Use Tools Like Google Analytics: Google Analytics is like your ultimate travel guide. It offers valuable insights into your website’s performance, including visitor behavior, traffic sources, and conversion rates.

This tool helps you understand where your visitors are coming from, what they’re doing on your site, and how well your site is achieving its goals.

Track Key Metrics: Focus on key metrics like page views, bounce rates, average session duration, and conversion rates. These metrics are your signposts, showing you how effective your site is at attracting and retaining visitors. By keeping an eye on these numbers, you can gauge what’s working and what needs improvement.

Adjust Strategies Based on Data:Use the data you collect to fine-tune your strategies. If your bounce rate is high, maybe your landing page needs a makeover.

If a particular blog post is driving lots of traffic, consider creating more content on that topic. Analytics gives you the feedback you need to continuously optimize your site for better performance.

Look at how Moz transformed their website traffic with data-driven decisions. By analyzing their website data and making strategic adjustments, they significantly increased their traffic and improved user engagement.

Moz uses tools like Google Analytics to track important metrics, allowing them to continuously refine their strategies. This approach has helped them stay ahead of the curve and keep their audience engaged and growing.

In the digital world, your website is like your storefront. If it’s not optimized, engaging, and easy to find, you’re missing out on a ton of potential traffic and business.

Avoiding these common pitfalls—neglecting SEO, skimping on quality content, ignoring social media, providing a poor user experience, and not using analytics—can turn your website from a ghost town into a bustling hub of activity.

By taking the time to understand and implement these strategies, you can significantly boost your site’s performance and attract more visitors.

Remember, a successful website isn’t just about having great content; it’s about ensuring that content reaches the right audience and keeps them coming back for more.

TLDR? I’ve got ya

1. What happens if I neglect SEO?

  Your website becomes invisible in the vast internet wilderness

  Solution:Use relevant keywords, optimize on-page elements, and build quality backlinks to improve your search engine ranking.

2. Why is quality content important?

   Poor content drives visitors away.

   Solution:Create engaging, high-quality content, update it regularly, and address your audience’s needs.

3. What if I ignore social media?

   You miss out on a powerful traffic-driving tool.

   Solution: Promote content on social platforms, engage with followers, and use targeted ads to reach a wider audience.

4. How does user experience (UX) affect my website?

A bad UX frustrates visitors and makes them leave.

Solution: Focus on intuitive design, ensure fast loading times, and optimize for mobile devices.

5. Why should I use analytics?

Without analytics, you’re flying blind.

Solution: Use tools like Google Analytics to track key metrics and adjust your strategies based on data insights.

By addressing these areas, you can transform your website into a dynamic and effective platform that not only attracts visitors but also keeps them engaged and coming back for more.

So now you know the 5 mistakes that stop your website getting seen! Leave a comment or contact me and let me know how you get on with it. 

If you want to make your site amazing check out our services page for details of our courses, templates and bespoke website packages.

Wishing you freedom flexibility and financial abundance 

Until next time 

Nicki 

xoxo